Where To Place Tiny, Inexpensive Classified Ads . . .That Pull Like
Crazy!
Classified Advertising is a proven method Classified advertising has
always been, and will continue to be the favorite method for Mail Order
Pros to advertise. Almost all Mail Order Pros started with these tiny
inexpensive ads since they represent the best cost effective way to reach
millions of people.
TWO BASIC METHODS Two basic methods are used with classified advertising.
(1) Place an ad offering FREE literature, and then send your literature
to all inquiries. A FREE offer will always out pull an ad that request
money, but your overall profits may be larger since you will generate
more inquiries. This method is excellent when you are also collecting
Opportunity Seeker names that you can rent. You should be able to generate
fresh National leads for $.20 to $1 using this method. (2) Offer a report
for $2 or $3 and then send out other offers with your orders. This eliminates
the opportunity seeker who never buys anything, and your operation is
much more cleaner and void of busy work.
OVER 200 LISTED PUBLICATIONS The following is a listing of over 200
magazines that offer classified advertising. The first group of magazines
represent the mailorder pros favorites, and they will always out pull other magazines for opportunity offers.
The second group has been selected from thousands of other magazines in
that (1) they offer classified advertising, and (2) they are the least
expensive (word cost/circulation cost ratio). Notice that the last column
provides the word cost/circulation ratio. That is, this ratio shows
you how much it will cost you for each word for every 1,000 people who
get the magazine. The lower this ratio is, the more cost effective it
is. For example, if you were to advertise in the National Enquirer,
it would cost you $8.95 for each word, and it will cost you $.0023 for
each 1,000 persons that get the National Enquirer. In this example, if
you placed a 10 word ad, it will cost you $89.50, and it will be sent
out to 3,500,000 people.
COST/CIRCULATION RATIOS This may seem like an expensive ad, but the
cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023!
That's right - two cents! For every 1,000 people! Therefore, learn
to evaluate the circulation/cost ratio since this will tell you the relative
cost that is important. As further example, consider advertising in
the "Hounds and Hunting" (#238). Here the cost for word is only $.22
a word. Good Deal? NO! In this case your Word Cost per 1,000 is
$.0227. Therefore, your cost to place a 10 word ad per 1,000 people
is ($.0227 x 10) = $.227! That's over 10 times more expensive than the
National Enquirer! However, if you were selling something for hunting,
it might actually pull better than National Enquirer.
ASK FOR RATE CARD Before you place an ad, write to the magazine and
ask for their "Rate Card" for both classified ads and space advertising.
You will normally receive a large package containing a sample publication,
advertising rates, schedules and discounts offered for multiple insertions
placed for sequential publication dates. This group of publications have
always proven to produce excellent results for opportunity offers.
NOTE: These prices and circulation figures were accurate when this report was first
published, but you should write the publications you are interested in advertising with
and get their latest circulation/pricing information.
# Magazine Address cost/Circ. Freq Word cost per 1,000
1 Globe Group PO Box 21 Rouses Point NY 12979 6.10 3,000,000 Weekly 0.0020
2 The Star PO Box 1510 Clearwater Fl 34617 7.45 3,200,000 Weekly 0.0023
3 National Enq. PO Box 10178 Clearwater Fl 34617 8.95 3,500,000 Weekly 0.0026
4 Grier's Almanac PO Box 888281 Atlanta Ga 30356 7.90 3,011,680 Annually 0.0026
5 Field & Stream 2 Park Ave New York NY 10016 11.60 3,500000 Monthly 0.0033
6 Classified, Inc 100 E Ohio Chicago Il 60611 7.95 2,323,331 Monthly 0.0030
7 The Davis Reader Group 380 Lexington Ave New York NY 10017 1.90 404,435 13 yearly 0.0047
8 Grit 1503 SW 42nd St. Topeka Ks 66609 2.00 380,945 Weekly 0.0053
9 Capper's 1503 SW 42nd St. Topeka Ks 66609 2.00 363,982 Bi-weekly 0.0055
10 Davis Group 380 Lexington New York NY 10168 24.00 4,250,000 Weekly 0.0056 Combo
11 Popular Science 2 Park Ave. New York NY 10016 12.40 1,861,155 Monthly 0.0067
12 Popular Mech 959 8th Ave. New York NY 10019 11.00 1,632,914 Monthly 0.0067
13 The Workbasket 700 W 47th St Kansas City Mo 64111 8.00 1,065.000 10 tms Yr. 0.0075
14 Home Mechanix 2 Park Ave. New York NY 10016 8.00 1,003,224 Monthly 0.0080
15 Crafts 'N Things 701 Lee St. #1000 Des Plaines Il 60016 2.50 287,828 8 tms Yr. 0.0087
16 The Family Handyman 7900 Int'l Dr. #950 St Paul Mn 55425 9.95 1,095,500 10 tms Yr. 0.0091
17 Workbench 700 W 47th St. Kansas City Mo 64112 8.00 860,000 Bi-monthly 0.0093
18 Crafts Magazine PO Box 1790 Peoria Il 61656 3.60 383,000 Monthly 0.0094
19 Money Making Opportunities 11071 Ventura Blvd. Studio City Ca 91604 3.30 220,706 8 tms/yr. 0.0150
20 Spare Time 5810 W Okla. Ave. Milwaukee Wi 53219 4.75 301,017 9 tms/yr. 0.0158
21 INC. 38 Commercial Wharf, Boston Ma 02110 11.00 646,000 Monthly 0.0170
22 Fate Box 64383 St. Paul Mn 55164 2.40 135,991 Monthly 0.0176
23 Income Oppt. 1500 Broadway New York NY 10036 7.55 400,000 Monthly 0.0189
24 Success 230 Park Ave. New York NY 10169 7.90 406,000 Monthly 0.0195
25 MO Wholesale Book News PO Box 330309 Ft Worth Tx 76163 1.00 50,000 Quarterly 0.0200
26 Opportunity & Income Plus 73 Spring St.,303 New York NY 10012 5.75 250,000 Monthly 0.0230
27 Entrepreneur PO Box 570 Clearwater Fl 34617 8.40 360,000 Monthly 0.0233
28 Black Enterprise 130 Fifth Ave New York NY 10011 7.25 240,000 Monthly 0.0302
29 Mail Profits PO Box 4785 Lincoln Ne 68504 0.70 15,000 6 tms/yr. 0.0467
33 Hemmings Motor News PO Box 256, Bennington Vt 05201 0.47 261,551 Monthly 0.0018
34 The Old Farmers Almanac No Street Add. Dublin NH 03444 7.25 3,621,311 Annually 0.0020
35 The Ladies Birthday Alma. 1715 W 38th St Chattanooga Tn 37409 7.75 3,803,450 Annually 0.0020
36 Cat Fancy 2401 Beverly Blvd. Los Angeles Ca 90057 0.50 237,528 Monthly 0.0021
37 The Antique Trader Weekly PO Box 1050 Dubuque Ia 52001 0.20 82,000 Weekly 0.0024
38 Cars & Parts 911 Vandermark Rd Sidney Oh 45365 0.26 106.222 Monthly 0.0025
39 The American Rifleman 470 Spring Pk Place Herndon Va 22070 3.50 1,372,371 Monthly 0.0026
40 The Anerican Hunter 470 Spring Pk Place Herndon Va 22070 3.50 1,359.643 Monthly 0.0026
41 Railfan and Railroad PO Box 700 Newton NJ 07860 0.39 144,216 Monthly 0.0027
42 Bird Talk 2401 Beverly Blvd Los Angeles Ca 90057 0.40 123,134 Monthly 0.0032
43 Model Railroader 1027 N 7th St. Milwaukee Wi 53233 0.60 181.683 Monthly 0.0033
44 Sports Collectors Digest 700 E. State St Iola Wi 54990 0.15 43,361 Weekly 0.0035
45 Muscle Car Rev. PO Drawer 7157 Lakeland Fl 33808 0.25 71,235 Monthly 0.0035
46 The American Legion Mag. 700 N Penn. Ave. Indianapolis In 46206 10.00 2,747,186 Monthly 0.0036
47 Crochet World 306 East Parr Rd Berne In 46711 0.50 136,874 Bi-Monthly 0.0037
48 Gun Week Box 488, Sta. C Buffalo NY 14209 0.11 30,000 Weekly 0.0037
49 Shotgun Sports Magazine PO Box 340 Lk Havasu City Az 86403 0.40 108,500 10 tms/yr 0.0037
50 Quiltworld 306 E. Parr Rd Berne In 46711 0.50 131,304 Bi-monthly 0.0038
51 Woodman of the World Mag. 1700 Farnam St. Omaha Ne 68102 1.78 466,625 Monthly 0.0038
52 Calif Senior Ctz. 4805 Alta Canyada La Canada Ca 91011 0.25 62,450 Monthly 0.0040
53 Not Man Apart 530 7th St SE Washington DC 20003 0.50 122,500 6 tms/yr 0.0041
54 Sew News PO Box 1790 Peoria Il 61656 0.85 208,247 Monthly 0.0041
55 American Motorcyclist PO Box 6114 Westerville Oh 43081 0.52 121,880 Monthly 0.0043
56 Amer. Collector PO Box 407 Kewanee Il 61443 0.35 81,841 Monthly 0.0043
57 Shooting Times News Plz.,Bx 1790 Peoria Il 61656 0.85 191,790 Monthly 0.0044
58 Dog Fancy 2401q Beverly Blv. Los Angeles Ca 90057 0.60 135,320 Monthly 0.0044
59 Guns Mags. 591 Camino DeLa Reina San Diego Ca 92108 0.45 101,151 Monthly 0.0044
60 Natl. History 488 Madison Ave New York Ny 10022 2.40 511,463 Monthly 0.0047
61 Baseball Digest 990 Grove St Evanston Il 60201 1,35 287,509 Monthly 0.0047
62 Farm Journal 230 W. Wash. Sq. Philadelphia Pa 19105 4.15 838,138 14 tms/yr 0.0050
63 The Farmer 1999 Shepard Rd St Paul Mn 55116 0.60 118,450 21 tms/yr 0.0051
64 Finescale Modelier 1027 N. 7th St. Milwaukee Wi 53233 0.40 77,748 Bi-monthly 0.0051
65 Travel/Holiday 51 Atlantic Ave. Floral Park NY 11001 4.15 799,080 Monthly 0.0052
66 Trains 1027 N. 7th St. Milwaukee Wi 53233 0.50 91,749 Monthly 0.0054
67 Good Old Days 306 E. Parr St. Berne In 46711 0.50 90,194 Monthly 0.0055
68 Dune Buggies & Hot VW's 2950-A7 Airway Av, Costa Mesa Ca 92626 0.60 107,302 Monthly 0.0056
69 The Homeowner Three Park Ave New York NY 10016 3.95 705,734 10 tms/yr 0.0050
70 American Handgunner 591 Camino de la Reina San Diego Ca 92108 0.75 132,171 Bi-monthly 0.0057
71 Fur-Fish-Fame 2878 E. Main St Columbus Oh 43209 1.00 172,847 Monthly 0.0058
72 Changing Times 1729 H St. NW Washington DC 20006 7.95 1,372,867 Monthly 0.0058
73 B'Nai B'Rith Int'l Jewish 823 UN Plaza New York NY 10017 1.00 171,457 Monthly 0.0058
74 QST 225 Main St. Newington Ct 06111 0.85 144,014 Monthly 0.0059
75 Railroad Model Craftman P.O. Box 700 Newton NJ 07860 0.43 72,315 Monthly 0.0059
76 Power Boat 15917 Strathern St Van Nuys Ca 91406 0.50 83,224 11 tms/yr 0.0060
77 Sat. Even. Post 1100 Waterway Blv. Indianapolis In 46202 3.75 617,967 9 tms/yr 0.0061
78 Successful Farming Locust at 17th Des Moines Ia 50336 3.50 575,686 14 tms/yr 0.0061
79 The Fisherman PO Bx 1994, Bdg.St. Sag Harbor NY 11963 0.50 80,493 Weekly 0.0062
80 Gung-Ho Charlton Bldg. Derby Ct 06418 0.50 79,926 Bimonthly 0.0063
81 Hunting 8490 Sunset Blvd. Los Angeles Ca 90069 2.00 311,715 Monthly 0.0064
82 Michigan-Out-of-Doors 2101 Wood St. Lansing Mi 48912 0.65 101,066 Monthly 0.0064
83 The Rotarian 1560 Sherman Av. Evanston Il 3.05 188,057 Monthly 0.0162
203 Horticulture 20 Pk Plaza-1220 Boston Ma 02116 2.90 178,508 Monthly 0.0162
204 New Age 342 Western Ave. Brighton Ma 02135 2.50 151,730 Monthly 0.0165
205 N.J. Hunting & Fishing PO Box 100 Somerdale NJ 08083 0.25 15,000 Monthly 0.0167
206 Dog world 29 N Wacker Dr Chicago Il 60606 1.10 64,732 Monthly 0.0170
207 Outdoor Amer. 1701 N Ft Meyer Arlington Va 22209 0.75 43,422 Monthly 0.0173
208 Sport Fishing 809 S. Orlando Ave. Winter Park Fl 32789 1.90 109,384 Monthly 0.0174
209 Old West PO Box 2107 Stillwater Ok 74076 0.50 28,385 Monthly 0.0176
210 Treasure 6745 Adobe Rd 29 Palms Ca 92277 0.40 22,679 Monthly 0.0176
211 Petersen's Photo Mag. 8490 Sunset Blvd. Los Angeles Ca 90069 5.00 283,010 Monthly 0.0177
212 Fine Woodworking PO Box 355 Newton Ct 06470 5.25 296,773 Monthly 0.0177
213 Old House Jnl. 69th & 7th Ave Brooklyn NY 11217 1.75 97,948 6 tms/yr 0.0179
214 Snowmobile 319 Barry Ave. S Wayzata Mn 55391 7.50 419,478 Monthly 0.0179
215 Lost Treasure PO box 937 Bixby Ok 74008 0.75 41,423 Monthly 0.0181
216 Cycle News 2201 Cherry Ave. Long Beach Ca 90806 1.10 60,700 Monthly 0.0181
217 Yachting 1515 Broadway New York Ny 10036 2.50 136,028 Monthly 0.0184
218 The N.Y. Review of Book, 250 E 57th St New York NY 10107 2.10 114,234 Monthly 0.0184
219 American Film 3 E 54th St New York NY 10022 2.45 133,232 Monthly 0.0184
220 Pure Bred Dogs Amer. Kennel 51 Madison Ave. New York NY 10010 1.00 53,950 Monthly 0.0185
221 Knitting World 306 E. Parr Rd Berne In 46711 0.50 26,917 Bi-monthly 0.0186
222 American Photographer 1515 Broadway New York NY 10036 4.75 254,107 Monthly 0.0187
223 Sat. Review 214 Mass. Ave NE Washington DC 20002 3.75 200,000 Monthly 0.0188
224 Human Events 422 1st St SE Washington DC 20037 0.70 36,695 Monthly 0.0191
225 Amer. Bus. 1775 Broadway New York NY 10019 2.00 104,772 Quarterly 0.0191
226 Classic T. Trains 1027 N 7th St. Milwaukee Wi 53233 0.20 10,000 Monthly 0.0200
227 Auto Racing Dig. 490 Grove St Evanston Il 60201 1.20 58,892 Monthly 0.0204
228 Soccer Digest 990 Grove St Evanston Il 60201 1.20 58,127 Monthly 0.0206
229 High Tech. Bus., 214 Lewis Wharf Boston Ma 02110 4.25 106,678 Monthly 0.0209
230 The Western Boatman 20700 Belshaw Ave Carson Ca 90746 0.50 23,961 Monthly 0.0209
231 Archaeology 15 Park Row New York NY 10038 2.25 105,146 Monthly 0.0214
232 Motorcross Act. 10600 Sepulveda Mission Hills Ca 91345 2.00 92,257 Monthly 0.0217
233 Threads PO Box 355 Mewton Ct 06470 2.75 125,913 Monthly 0.0218
234 UTNE Reader 2732 43rd St Minneapolis Mn 55410 1.50 67,449 Monthly 0.0222
235 Yoga Journal 2054 Univ. Ave. Berkley Ca 94704 1.00 44,819 Monthly 0.0223
236 Practical Horseman Gum Tree Corner Unionville Pa 19375 1.25 55,752 Monthly 0.0224
237 Dirt Wheels 10600 Sepulveda Bd., Mission Hills Ca 91345 2.00 88,632 Monthly 0.0226
238 Hounds & Hunting Box 372 Bradford Pa 16701 0.22 9,697 Monthly 0.0227
239 Backpacker 1515 Broadway New York NY 10036 3.95 172,111 Monthly 0.0230
240 Bowling Digest 990 Grove St. Evanston Il 60201 2.00 87,096 Monthly 0.0230
241 Darkroom Photography 9021 Melrose Ave. Los Angeles Ca 90069 1.65 70,508 8 tms/yr 0.0234
242 Miniature Col. 170 5th Ave. New York NY 10010 0.60 23,602 Quarterly 0.0254
243 Gun Dog 1901 Bell Ave,-4 Des Moines Ia 50315 1.75 62,973 Bi-monthly 0.0278
244 Blums Farmers Alma. 3301 Healy Dr. SW Winston-Salem NC 27103 3.00 100,000 Annually 0.0300
245 The Magazine Antiques 980 Madison Ave New York NY 10021 2.20 60,578 Monthly 0.0363
246 Hispanic Bus. 360 S. Hope Ave-C Santa Barbara Ca 93105 4.75 107,875 Monthly 0.0440
247 Linn's Stamp Ns. PO Box 29 Sidney Oh 45365 5.60 74,082 Weekly 0.0756
