HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARS OR MORE!
Multi-level marketing is definitely the way to go for people aspiring
to have more than just enough to get by on. Most of the world's leading
economic forecasters say that by the turn of the century, fully 75%
of the world's consumer business will be conducted via multi-level
marketing plans.
The thing to do is to learn all you can about this method of selling
- how it works, and why it works - and then to get going with a multi
level marketing program that can accumulate a fortune for you. Make
no mistake about it, multi-level marketing has made
a lot of people very rich already, and will make a lot more people
even richer in the coming years.
Multi-level marketing is based upon the idea of each person involved
selling only to his or her friends, with each of these people in turn,
introducing their friends into the program. It's definitely an "endless
chain" idea that has unlimited money-making potential.
Theoretically, everybody knows or comes into contact with an average
of 100 different people each week. If only 10 of those people were
to give you 10 per week, you would have an income of $100 per week.
And then, if these people were to duplicate your efforts, passing back
to you, $1 for each new person they enlisted into the program, and
then each person recruited perpetuated the program, your income would
soon become astronomical!
Undoubtedly, you've heard the story of how you can become rich simply
by saving a penny a day, and doubling it each day for 30 days. And
then, there are the pyramid or chain letter schemes that we've all
been offered. Multi-level marketing, in principle, works the same
way, with the only difference being in the product offered for sale.
All of these programs work to some degree - because there are government
restrictions and laws against the perpetuation of these ideas - most
of them make a big splash when they are first introduced, and then
quickly die out. However the concept of initiating a program that
sells itself via an endless chain will always be popular because it
holds the promise of bringing riches if only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's an opportunity
for all the participants to get rich with a minimum investment, and
very little time or effort or involvement.
It works because everybody wants to become rich. It's an idea that
anyone - regardless of education, background or basic financial status
- can perpetuate from the privacy of his or her own home.
The basic fallacy of multi-level marketing is in the number of people
each individual participant can easily enlist into the program. After
you have talked to all your relatives, your neighbors, co-workers,
and friends across town, you are more or less stymied as to new people
to bring into the program.
The bottom line is simply that you cannot recruit everybody you talk
to - in fact, if you enlist 10% of the people you attempt to interest
in the program, you'll be doing very well. You are going to get some
rejections, and these rejections are basically what turns most people
off - deflates their ego, drains their enthusiasm, and in the end,
is the primary reason they drop out.
Regardless of what you sell, you must always have a goal in mind
you intend to sell 10 units of a product or recruit 10 new people into
your program between now and the first of the month. You've got to
believe that you can do it - want to do it - and then get out and beat
the bushes until you do do it! Once you've achieved this first goal,
you should take a day off and reward yourself with a night on the town
or the splurging on something you've always wanted.
But then, after setting a goal for yourself, and then proving that
you can achieve it, you should set a new goal for yourself - if you
recruited 10 new people into your program first month, then this month,
you're going to bring in 15 new members.
You're going to make the really big money in multi-level marketing
by selling "business start-up kits," and not really from spending time
inspiring or motivating the people you've already brought into the
program. In other words, sell the program to as many people as possible,
and count on the motivational/money-making opportunities with-in your
dealer start-up kit to cause them to put forth the effort to get out
a nd try to make some money on their own. In the end, and as the old
saying goes: you can lead a horse to water, but you can't make him
drink it - any time and or energy you spend "calling back" on the people
you have already sold, is going to cost you money and limit your gross
income. To be successful in selling - and this is the secret to multi
level riches - you must present your program to as many people as possible.
Close the sale with your first presentation, and let the buyer either
get with it, or die from his own lack of initiative.
It's as simple as that - the more people you present your program
to, the more sales you're going to make. Don't worry about the people
who have already bought from you - they either will or they won't,
and there's nothing you can do about it .
Obviously, if you spend all your time on the telephone inviting people
over to a Special Opportunity Party at your house, and then another
3 hours presenting your program to them, it's going to take you a long
time to present your program to 10,000
people and make $10,000...
And, your costs to rent a hall - advertise - and pre-sent a seminar
program - will amount to more than you take in. If you have the initial
promotional abilities, the credit and/or cash, and a really dynamic
program - you can make it big, and quickly, by staging seminar-type
meetings at the rate of 3 to 5 per week. Still, this is expensive
and time consuming - a lot of work on your part, and not the easiest,
most profitable way to go.
The only logical way to go - to reach as many people as possible for
the least amount of money and effort on your part - is via the mails.
In other words, the marrying of your multi-level marketing efforts
to mail order will be the least expensive and most profitable for you.
You can send out 50,000 sales letters and multi-level program brochures
in one month, and theoretically make $50,000 from an expenditure of
$10,000 or less - a return of $5 for every dollar invested, which isn't
bad...
Basically, it's even easier than that! You should have some idea
of how mail order works - what makes it profitable and the reasons
why - and with this understanding, combine the "easy riches" appeal
of your multi-level program with mail order selling.
Here's our recommendation:
l) Write a short, one-page report outlining the basic Success Secrets
of multi-level marketing. You can tag-line this report with an
invitation for the readers to send for a complete or more detailed
manual or tape relative to multi-level marketing how-to; a directory
or current listing of money-making multi-level programs; or even
a listing of other reports relative to money-making home- based
businesses you have for sale.
2) Once you have such a report, the next thing for you to do is advertise.
Write an ad such as: FREE REPORT!... Money-making secrets of
multi-level marketers. SASE to Your name, address, city, state,
zip.
3) Place this ad in one of the national publications carrying lots
of mail order advertisements - such as The National Inquirer,
American Business, Money- making Opportunities, Entrepreneur,
Income Opportunities, Specialty Salesman or any one of the hundreds
of other such publications. It is our recommendation that you
contract to run such an ad over three issues. This will give your
ad maximum exposure, and should result in an overwhelming number
of responses for you.
4) In reply to each SASE you receive, first list the name and address
of each respondent, along with the date received and what you
send back to them, on 3 by 5 cards. Arrange these cards in zip
code and alphabetical order, and store them in an old shoe box.
Then, you take your one page report and along with your multi
level marketing brochure - your program - you stuff the envelopes
and drop them off in your nearest mail box.
If your ad runs in The National Inquirer, you could expect to get
1,000 or more responses each time it runs. So far, your cost is for
the ad - the printing of the one page report - and your multi-level
program brochures. From these 1,000 free reports you
send out you should be able to convert about 300 into new members into
the multi-level program you're promoting.
Thus, for an initial cost of $30 for the ad - $100 for the MLM brochures
- and the time it takes you to stuff the envelopes - 300 buyers at
$10 each will give you a gross of $3,000... And that's how you parlay
your multi-level program into a fortune, using mail order selling techniques.
One very important thing to always remember relative to starting a
new business: You cannot take any money coming in from your business
advertising, and use it to pay your "everyday" bills. In other words,
you cannot expect to use this money to live on - you have to pour it
back into your business to perpetuate that flow of in come.
Whenever you advertise, in addition to replies to your offer, you
can expect a "ton of mail" from other people trying to interest you
in what they're selling. Basically, you should go through all of this
"junk mail" and look over, save the stuff that looks interesting, is
well done, or that you can learn from, and perhaps "lift" some ideas
from for use in your own selling efforts.
Compile the names of the people and/or companies sending these offers
to you. Just as with those replying to your advertised offer, jot
down the date and a short description of the material received - and
then send them a sales letter/brochure about your multi-level program.
In sending out sales letter/brochures to these people, you don't have
to send them out immediately. You can list these people in an "incoming
offer notebook," and then include them with your regular direct mail
packages you send out. But for sure, clip the stamps and save the
incoming envelopes along with those from your bonafide replies.
5) So you've spent $150 and made about $3,000 in a period of about
three months. Now you want to perpetuate this income, and
build it to twice that amount coming in every month. What you
do is take the income from that first ad, and increase your advertising.
In other words, use it to buy ad space in as many other publications
as possible.
If your first $150 brought in $3,000 from exposure in just one publication,
$2,000 will bring you $50,000 from exposure in 10 different publications.
Continue multiplying your advertising exposure and it won't be long
before you will be "snowed under" with dollar bills, checks and money
orders. Remember this though, you cannot really spend any of that
money on yourself until the business is bringing in several thousand
dollars per month on a regular basis. You have to pour it back into
the business in order to allow your business to reach its full potential.
6) Make up a one-page "Money Tree" circular, similar to ours which
is included as reference material within this report. Be sure
that you keep the cost to "find out about our program" to $2
or less. Then, with a listing of money making reports such as
ours - printed on the back of your "Money Tree" circular - shotgun
this out to as many people as possible.
We've had outstanding success handing them out at local shopping centers,
passing them out door-to-door, and by including them as "ride-alongs"
with our bulk mailing program. The important thing again, is to present
your offer to as many different people as possible - particularly to
those people with an itch to get rich quick...
In addition to circulating your "Money Tree" flyers by hand, you should
rent or buy - on a regular basis - as many different mailing lists
of income opportunity seekers as you can afford, and shotgun one of
your circulars to each of these names. The publisher of this report
has names and addresses of customers for $35 per thousand, on peel
and stick labels. You can also find inexpensive mailing list suppliers
in just about any publication that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class bulk rate
mailing permit, and then use it to send out all your mailings. Start
by sending out 250 pieces per week, and then gradually increase your
volume to the point where you're sending out 5,000 or more pieces per
week, and you'll be in business.
7) So the secrets to getting rich in mail order have to do with presenting
a free offer most people will find hard to pass up. You make
your money from whatever you send out in reply to the people
taking you up on the free offer.
You send them a copy of your free report, plus your multi-level marketing
brochure. You can stop there if you want, but there's lots more money
to be made just from these initial efforts.
Follow-up offers to people who, themselves are out beating the bushes
attempting to drum up extra income, is the way the game is played.
So, when you receive all these names and addresses of people interested
in receiving a report on multi-level marketing,
you compile the names and rent or sell them to other multi-level operators.
You do this simply by making up a one-page sales letter type of flyer
or circular, offering your names for rent at whatever price you want
to charge, and then by including this flyer in your outgoing mail.
Besides including your "Money Tree" circular, and the mailing list
rental offer, you should also include a one page circular describing
and offering for sale, a listing of your money-making reports. And
then, by soliciting co-op mailings from other mail order operators,
you'll have a "pretty full" envelope of offers going out.
Finally, the one thing you must always bear in mind is how your mailing
package looks to the person receiving it. Your envelopes should be
professionally printed with your return address - your sales letters
should be written to impress the recipient; no misspelled words or
smudges from erasures or worn out typewriters; and the eye-appeal of
your coupons or offers which are included; and by all means, the quality
of your multilevel
brochure. Although multiple colored printing does tend to pull
better than just black and white, you can do very well starting with
just black and white materials so long as the image you project is
all professional. Photocopying your offers and hoping for the best,
just won't do. The more affluent you appear to be, from your envelope
to each offer contained within, the better your chances of making a
sale.
So, that's how it's done - you can take these methods of how we've
done it, maybe even improve upon them a bit, and make tons of money
- or you can set everything aside and tell yourself that you'll get
started on it next week. The thing is, the instructions are valid
and the opportunity is here and now - whatever you do is up to you.
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